Cross-cultural segments in international student travel : an analysis of British and Chinese market
Year of publication: |
2011
|
---|---|
Authors: | Xu, Feifei ; Morgan, Michael ; Moital, Miguel |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 16.2011, 6, p. 663-675
|
Subject: | Urlaubsverhalten | Holiday behaviour | Studierende | Students | Chinesen | Chinese (People) | Briten | British (People) | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
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