Cross-cultural window on consumer behavior
Jan Callebaut and friends
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Callebaut, Jan (contributor) |
| Publisher: |
Leuven : Garant [u.a.] |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Internationales Marketing | International marketing | Nationalkultur | National culture | Verbraucherverhalten | Kulturvergleich |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 197 p. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references Enth. 16 Beitr. |
| ISBN: | 90-5350-960-7 |
| Classification: | Ethnopsychologie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001516697