Cross-European and functional food-related consumer segmentation for new product development
Kai Sparke; Klaus Menrad
| Year of publication: |
2009
|
|---|---|
| Authors: | Sparke, Kai ; Menrad, Klaus |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 15.2009, 3, p. 213-230
|
| Subject: | Funktionelle Lebensmittel | Functional food | Innovation | Konsumentenverhalten | Consumer behaviour | Fruchtsaft | Fruit juice | Faktorenanalyse | Factor analysis | Clusteranalyse | Cluster analysis | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany | Polen | Poland | Spanien | Spain | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003882707