Cross-format shopping motives and shopper typologies for grocery shopping : a multivariate approach
Cherukuri Jayasankaraprasad and Gonuguntla Kathyayani
| Year of publication: |
2014
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|---|---|
| Authors: | Jayasankaraprasad, Cherukuri ; Kathyayani, Gonuguntla |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 1, p. 79-115
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| Subject: | cross-shopping | shopping motives | format choice | patronage | food and grocery | retailing | India | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Indien | Lebensmittelhandel | Food trade | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247439