Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Mark Cleveland; Michel Laroche; Ikuo Takahashi; Seçil Erdoğan
| Year of publication: |
2014
|
|---|---|
| Authors: | Cleveland, Mark ; Laroche, Michel ; Takahashi, Ikuo ; Erdoğan, Seçil |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 268-277
|
| Subject: | Cosmopolitanism | Globalization | Scale validation | Cross-cultural | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Globalisierung | Kulturelle Identität | Cultural identity | Messung | Measurement | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245276