Cross-media promotion and media synergy : practices, problems, and policy responses
Jonathan Hardy
| Year of publication: |
2013
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|---|---|
| Authors: | Hardy, Jonathan |
| Published in: |
The Routledge companion to advertising and promotional culture. - New York [u.a.] : Routledge, ISBN 0-415-88801-8. - 2013, p. 83-98
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| Subject: | Kommunikationsmedien | Communication media | Unternehmenskonzentration | Market concentration | Mediamix-Strategie | Media mix | Regulierung | Regulation | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197577