Crowdsourcing in a time of empowered stakeholders : lessons from crowdsourcing campaigns
Matthew Wilson, Karen Robson, Elsamari Botha
| Year of publication: |
March-April 2017
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|---|---|
| Authors: | Wilson, Matthew ; Robson, Karen ; Botha, Elsamari |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 2, p. 247-253
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| Subject: | Crowdsourcing | Crowdfunding | Creative consumer | Consumer backlash | Crowdthink | Crowd hijacking | Stakeholder | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kreativität | Creativity | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2016.11.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653708