Crowdsourcing in a time of empowered stakeholders : lessons from crowdsourcing campaigns
Year of publication: |
March-April 2017
|
---|---|
Authors: | Wilson, Matthew ; Robson, Karen ; Botha, Elsamari |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 2, p. 247-253
|
Subject: | Crowdsourcing | Crowdfunding | Creative consumer | Consumer backlash | Crowdthink | Crowd hijacking | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Stakeholder |
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