Cruise customer loyalty improvement with social media
Year of publication: |
[2016]
|
---|---|
Authors: | Heinze, Imke ; Guhr, Nadine ; Breitner, Michael H. |
Published in: |
Cruise business development : safety, product design and human capital. - Cham : Springer, ISBN 3-319-27351-5. - 2016, p. 157-174
|
Subject: | Kreuzfahrt | Cruise | Passagierschiff | Passenger ship | Kundenbindung | Customer retention | Social Web | Social web |
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