Crumbs of the cookie : user profiling in customer-base analysis and behavioral targeting
Michael Trusov, Liye Ma (Robert H. Smith School of Business, University of Maryland, College Park, Maryland), Zainab Jamal (HP Inc., Palo Alto, California)
| Year of publication: |
May-June 2016
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|---|---|
| Authors: | Trusov, Michael ; Ma, Liye ; Jamal, Zainab |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 3, p. 405-426
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| Subject: | big data | user profiling | behavioral targeting | topic models | Internet marketing | Online-Marketing | Big Data | Big data | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2015.0956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011498934