Cryptocurrencies and consumer behaviour : insights and practical guidance based on experimental conjoint analysis
Year of publication: |
2024
|
---|---|
Authors: | Friederich, Felix ; Schwarz, Michelle ; Meyer, Jan-Hinrich ; Matute, Jorge |
Published in: |
Advances in blockchain research and cryptocurrency behaviour. - Berlin : De Gruyter, ISBN 978-3-11-098155-1. - 2024, p. 67-87
|
Subject: | Cryptocurrencies | consumer behaviour | conjoint analysis | fear of missing out | adverse decision-making | crypto characteristics | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Virtuelle Währung | Virtual currency | Entscheidung | Decision | Experiment | Marktforschung | Market research |
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