CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship marketing orientation
Trong Tuan Luu
| Year of publication: |
2019
|
|---|---|
| Authors: | Luu Trong Tuan |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 155.2019, 2, p. 379-398
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| Subject: | Corporate social responsibility | Customer value co-creation behavior | Servant leadership | Relationship marketing orientation | Vietnam | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Kundenwert | Customer value | Führungsstil | Leadership style | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3493-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011998563