Cue the complaint : the visual cues of Facebook business pages and their influence on consumer complaint behaviour
Christine Armstrong, Alicia Kulczynski and Stacey Brennan
| Year of publication: |
2021
|
|---|---|
| Authors: | Armstrong, Christine ; Kulczynski, Alicia ; Brennan, Stacey |
| Subject: | Complaint management | consumer complaint behaviour | social cognitive theory | social learning | social media | Social Web | Social web | Beschwerdemanagement | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1934085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623852