Cue the complaint : the visual cues of Facebook business pages and their influence on consumer complaint behaviour
Christine Armstrong, Alicia Kulczynski and Stacey Brennan
| Year of publication: |
2021
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| Authors: | Armstrong, Christine ; Kulczynski, Alicia ; Brennan, Stacey |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 11/12, p. 1027-1057
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| Subject: | Complaint management | consumer complaint behaviour | social cognitive theory | social learning | social media | Social Web | Social web | Beschwerdemanagement | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1934085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623852