Cued-recall asymmetries : the case of brand names and logos
Sara Loughran Dommer, Jeffrey R. Parker
| Year of publication: |
2023
|
|---|---|
| Authors: | Dommer, Sara Loughran ; Parker, Jeffrey |
| Subject: | Asymmetric cued-recall | Brand name | Counterfeits | Logo | Memory | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktpiraterie | Product counterfeiting |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09697-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458461