Cultivating loyalty in fast food through marketing cues
Hasliza Hassan and Ser Chee Lim and Muhammad Sabbir Rahman
| Year of publication: |
2024
|
|---|---|
| Authors: | Hasliza Hassan ; Lim, Ser Chee ; Muhammad Sabbir Rahman |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 5, p. 1069-1083
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| Subject: | Auditory | Gustatory | Haptic | Loyalty | Olfactory | Visual | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Fast Food | Fast food | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2023-0506 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210498