Cultural differences in microblogging : how Western IT companies adapt Twitter (X) activities to the Chinese Weibo context
Shu Zhang, Menno D.T. de Jong and Jordy F. Gosselt
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhang, Shu ; Jong, Menno D. T. de ; Gosselt, Jordy F. |
| Subject: | Cross-cultural communication | cultural differences | localization | microblogging | Weibo | X (Twitter) | China | Social Web | Social web | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Multinationales Unternehmen | Transnational corporation | Interkulturelle Beziehungen | Cross-cultural relations | Web 2.0-Technologien | Web 2.0 technologies | Nationalkultur | National culture | Kultur | Culture |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2024.2346891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191966