Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kyeongheui Kim, Jongwon Park
| Year of publication: |
2019
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|---|---|
| Authors: | Kim, Kyeongheui ; Park, Jongwon |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 1, p. 137-150
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| Subject: | Culture | Brand extension | Regulatory focus | Processing style | Construal level | Markentransfer | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kognition | Cognition | Kulturelle Identität | Cultural identity | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2018.09.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016495