Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
George Balabanis, Anastasia Stathopoulou, and John Balabanis
| Year of publication: |
2025
|
|---|---|
| Authors: | Balabanis, George ; Stathopoulou, Anastasia ; Balabanis, John |
| Subject: | privacy concerns | loyalty programs | cross-cultural | trust | retailing | privacy calculus | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Vertrauen | Confidence | Einzelhandel | Retail trade | Soziale Werte | Social values | Individualismus | Individualism | Kultur | Culture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X241262728 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015340302