Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010
Dheeraj Sharma editor
| Year of publication: |
2015 ; Reprint from original edition
|
|---|---|
| Other Persons: | Sharma, Dheeraj (ed.) |
| Institutions: | Cultural Perspectives in Marketing Conference <2010, Lille> (contributor) |
| Publisher: |
Cham : Springer |
| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Welt | World |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 145 S. |
|---|---|
| Series: | |
| Conferences: | Cultural Perspectives in Marketing Conference ; (Lille) : 2010.07.16 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-18695-5 ; 978-3-319-18696-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398338