Culturally diverse storytelling for inclusive emergency communication : insights from CALD communities
Jenny Zhengye Hou, Greg Hearn and Kim Osman
| Year of publication: |
2025
|
|---|---|
| Authors: | Hou, Jenny Zhengye ; Hearn, Greg ; Osman, Kim |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 31.2025, 5, p. 575-594
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| Subject: | qualitative methods | Diversity | culturally and linguistically diverse (CALD) communities | inclusive emergency communication | storytelling | Narrative Methode | Narrative method | Diversity Management | Diversity management | Kommunikation | Communication | Soziale Integration | Social integration | Interne Kommunikation | Internal communication | Ethnische Gruppe | Ethnic group | Sprache | Language | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2024.2434048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015552408