Culture and marketing strategy in discount retailing
Year of publication: |
2007
|
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Authors: | Merrilees, Bill ; McKenzie, Brent ; Miller, Dale |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 3, p. 215-221
|
Subject: | Marketingmanagement | Marketing management | Discounter | Discounters | Dienstleistungsqualität | Service quality | Estland | Estonia | Kanada | Canada |
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