Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research
Year of publication: |
2015
|
---|---|
Authors: | Isabella, Giuliana ; Mazzon, José Afonso ; Dimoka, Angelika |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 5, p. 346-363
|
Subject: | Neurophysiological methods | culture | neuromarketing | Latin America | fEMG | Lateinamerika | Marktforschung | Market research | Kulturelle Identität | Cultural identity | Neuromarketing |
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