Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research
Giuliana Isabella; José Afonso Mazzon; Angelika Dimoka
| Year of publication: |
2015
|
|---|---|
| Authors: | Isabella, Giuliana ; Mazzon, José Afonso ; Dimoka, Angelika |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 5, p. 346-363
|
| Subject: | Neurophysiological methods | culture | neuromarketing | Latin America | fEMG | Lateinamerika | Marktforschung | Market research | Kulturelle Identität | Cultural identity | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Kultur | Culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410246