Culture, product differentiation and market segmentation : a structural analysis of the motivation and satisfaction of tourists in Amsterdam
João Romão; Bart Neuts; Peter Nijkamp; Eveline van Leeuwen
Year of publication: |
2015
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Authors: | Romão, João ; Neuts, Bart ; Nijkamp, Peter ; Leeuwen, Eveline S. van |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 21.2015, 3, p. 455-474
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Subject: | market segmentation | tourist satisfaction | destination loyalty | intangible heritage | structural equations model | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Kulturgüter | Cultural heritage | Tourismusmarketing | Tourism marketing |
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