Culture uncovered : B2B salesforce job reviews as windows into corporate values
Joey Lam, Michael S. Mulvey, Karen Robson and Leyland Pitt
| Year of publication: |
2024
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|---|---|
| Authors: | Lam, Joey ; Mulvey, Michael S. ; Robson, Karen ; Pitt, Leyland F. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 5, p. 1077-1091
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| Subject: | Corporate culture | Automated content analysis | B2B salespeople | Business-to-business marketing | Multidimensional scaling | B-to-B-Marketing | Unternehmenskultur | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2023-0145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081108