Cumulus : the development of a loyalty card scheme
Thomas Rudolph and Anina Busch
| Year of publication: |
2000
|
|---|---|
| Authors: | Rudolph, Thomas ; Busch, Anina |
| Published in: |
Understanding marketing : a European casebook. - Chichester : Wiley, ISBN 0-471-86093-X. - 2000, p. 189-200
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001638974