CURIE : towards an ontology and enterprise architecture of a CRM conceptual model
Miguel Fernández-Cejas, Carlos J. Pérez-González, José L. Roda-García, Marcos Colebrook
| Year of publication: |
2022
|
|---|---|
| Authors: | Fernández-Cejas, Miguel ; Pérez-González, Carlos J. ; Roda-García, José L. ; Colebrook, Marcos |
| Published in: |
Business & information systems engineering. - Atlanta, Georgia : AIS, ISSN 1867-0202, ZDB-ID 2478345-6. - Vol. 64.2022, 5, p. 615-643
|
| Subject: | Analytical CRM | Business analytics | CRM conceptual model | Customer experience | Customer intelligence | Customer relationship management | Enterprise architecture | Ontology | Tourism | Beziehungsmarketing | Relationship marketing | Ontologie | Unternehmensarchitektur | Betriebliches Informationssystem | Business intelligence system | Data Mining | Data mining | Unternehmensanalyse | Business analysis |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12599-022-00744-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013445686