Current advances on the application of blockchain solutions in digital marketing opportunities and threats
Sami Mnasri, Ahmad Hassanat, Mansoor Alghamdi and Malek Alrashidi, Thierry Val
| Year of publication: |
2025
|
|---|---|
| Authors: | Mnasri, Sami ; Hassanat, Ahmad ; Alghamdi, Mansoor ; Alrashidi, Malek ; Val, Thierry |
| Published in: |
Advances in digital marketing in the era of artificial intelligence : case studies and data analysis for business problem solving. - Boca Raton : CRC Press,, ISBN 978-1-003-45044-3. - 2025, p. 61-78
|
| Subject: | Blockchain | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1201/9781003450443-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196709