Current challenges and future prospects for pricing management
Özalp Özer and Robert Phillips
| Year of publication: |
2012
|
|---|---|
| Authors: | Özer, Özalp ; Phillips, Robert L. |
| Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-954317-8. - 2012, p. 913-919
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566429