Customer accounting and marketing performance measures usage in the hotel industry in the USA
Year of publication: |
2020
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Authors: | Cengiz, Emre ; Oduncuoglu, Funda ; Köseoglu, Mehmet Ali |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - Olney : Inderscience Enterprises, ISSN 1757-5575, ZDB-ID 2524891-1. - Vol. 7.2020, 1, p. 4-25
|
Subject: | real estate investment trust | REIT | customer accounting | customer satisfaction | hotel industry | customer profitability | USA | United States | Hotellerie | Hotel industry | Immobilienfonds | Real estate fund | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement | Kundenwert | Customer value |
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