Customer acquisition via explainable deep reinforcement learning
Yicheng Song, Wenbo Wang, Song Yao
| Year of publication: |
2025
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|---|---|
| Authors: | Song, Yicheng ; Wang, Wenbo ; Yao, Song |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 36.2025, 1, p. 534-551
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| Subject: | advertising channel choice | customer acquisition | DRQN-attention | explainable reinforcement learning | long-term revenue optimization | Kundengewinnung | Customer acquisition | Konsumentenverhalten | Consumer behaviour | Lernen | Learning | Beziehungsmarketing | Relationship marketing | Lernprozess | Learning process | Theorie | Theory | Werbewirkung | Advertising effects | Werbung | Advertising | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2022.0529 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015435892