Customer analytics in performance measurement and reporting systems
Massimiliano Bonacchi, Paolo Perego
| Year of publication: |
2024
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|---|---|
| Authors: | Bonacchi, Massimiliano ; Perego, Paolo |
| Published in: |
Accounting horizons : a quarterly publication of the American Accounting Association. - Sarasota, Fla. : American Accounting Association, ISSN 0888-7993, ZDB-ID 638756-1. - Vol. 38.2024, 4, p. 1-29
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| Subject: | customer analytics | customer accounting | customer centricity | customer lifetime value | customer equity | organizational architecture | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Kundenanalyse | Customer analysis | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2308/HORIZONS-2021-016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015179788