Customer attitudes towards Internet banking and social media on Internet banking in the UK
Yen-Yao Wang; Mohana Shanmugam; Nick Hajli; Hatem Bugshan
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Yen-Yao ; Mohana Shanmugam ; Hajli, Nick ; Bugshan, Hatem |
| Published in: |
Handbook of research on integrating social media into strategic marketing. - Hershey, PA : Business Science Reference, An imprint of IGI Global, ISBN 978-1-4666-8353-2. - 2015, p. 287-302
|
| Subject: | Electronic Banking | Electronic banking | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294565