Customer base analysis with recurrent neural networks
Jan Valendin, Thomas Reutterer, Michael Platzer, Klaudius Kalcher
| Year of publication: |
2022
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|---|---|
| Authors: | Valendin, Jan ; Reutterer, Thomas ; Platzer, Michael ; Kalcher, Klaudius |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 4, p. 988-1018
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| Subject: | Customer base analysis | Forecasting | Seasonality | Customer covariates | Deep learning | Customer lifetime value | Kundenwert | Customer value | Neuronale Netze | Neural networks | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013471030