Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand
Year of publication: |
2009-06-11
|
---|---|
Authors: | Lim, Yu Mi |
Other Persons: | Ken W. McCleary (contributor) ; Nancy McGehee (contributor) ; Pamela A. Weaver (contributor) |
Publisher: |
VT |
Subject: | Hospitality and Tourism Management |
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