Customer-based corporate valuation for publicly traded noncontractual firms
Year of publication: |
October 2018
|
---|---|
Authors: | McCarthy, Daniel M. ; Fader, Peter |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 5, p. 617-635
|
Subject: | customer equity | customer lifetime value | unit economics | valuation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Unternehmensbewertung | Firm valuation |
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