Customer Bonding - Getting Serious About Marketing ROI - Management science, common sense and perserverance are a required combination for success.
Year of publication: |
2009
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Authors: | Crosby, Lawrence A. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 18.2009, 3, p. 10-11
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