Customer capitalism : the new business model of increasing returns in new market spaces
Sandra Vandermerwe
| Year of publication: |
1999
|
|---|---|
| Authors: | Vandermerwe, Sandra |
| Publisher: |
London : Brealey |
| Subject: | Markterschließung | Wettbewerbsstrategie | Kundenmanagement | Zielgruppe | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 296 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-85788-241-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004000916