Customer choice, fare adjustments and the marginal expected revenue data transformation : a note on using old yield management techniques in the brave new world of pricing
Darius Walczak; Setareh Mardan; Royce Kallesen
| Year of publication: |
2010
|
|---|---|
| Authors: | Walczak, Darius ; Mardan, Setareh ; Kallesen, Royce |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 9.2010, 1/2, p. 94-109
|
| Subject: | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Dynamische Optimierung | Dynamic programming | Datenverarbeitung | Data processing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003972909