Customer choice prediction based on transfer learning
Bing Zhu, Changzheng He and Xiaoyi Jiang
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhu, Bing ; He, Changzheng ; Jiang, Xiaoyi |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 66.2015, 6, p. 1044-1051
|
| Subject: | forecasting | choice prediction | small sample | transfer learning | customer segmentation | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Lernen | Learning | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011378876