Customer churn prediction in telecommunication industry using data certainty
Adnan Amin, Feras Al-Obeidat, Babar Shah, Awais Adnan, Jonathan Loo, Sajid Anwar
| Year of publication: |
January 2019
|
|---|---|
| Authors: | Amin, Adnan ; Al-Obeidat, Feras ; Shah, Babar ; Adnan, Awais ; Loo, Jonathan ; Anwar, Sajid |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 94.2019, p. 290-301
|
| Subject: | Churn prediction | Uncertain samples | Classification | Telecommunication | Customer churn | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Klassifikation | Stichprobenerhebung | Sampling | Telekommunikation | Telecommunications | Prognoseverfahren | Forecasting model | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011947415