Customer co-creation : open innovation with customers ; a typology of methods for customer co-creation in the innovation process
Frank Piller, Christoph Ihl and Alexander Vossen
| Year of publication: |
2011
|
|---|---|
| Authors: | Piller, Frank T. ; Ihl, Christoph ; Vossen, Alexander |
| Published in: |
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective. - Göttingen : Universitätsverlag Göttingen, ISBN 978-3-86395-020-0. - 2011, p. 31-61
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Virtuelles Team | Virtual team | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349259