Customer collaboration, service firms' diversification and innovation performance
Larissa Statsenko, Graciela Corral de Zubielqui
| Year of publication: |
2020
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|---|---|
| Authors: | Statsenko, Larissa ; Zubielqui, Graciela Corral de |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 85.2020, p. 180-196
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| Subject: | Customer collaboration | Joint problem solving | Service diversification | Market diversification | Innovative performance | Mining Equipment and Technology Services (METS) | Diversifikation | Diversification | Innovation | Dienstleistungssektor | Service industry | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.09.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212137