How customer community engagement and employee dynamic learning capability impact service performance through customization? : a firm-customer synergistic perspective
Jiaxun He, Jingyi Hu, and Fan Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | He, Jiaxun ; Hu, Jingyi ; Zhang, Fan |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 2, p. 246-267
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| Subject: | Consumer–brand relationship | Customer community engagement | Dynamic learning capability | Firm-customer synergistic perspective | Service customization | Service performance | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Lernende Organisation | Learning organization | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-10-2023-0369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416698