Customer complementarity in the digital space : exploring Amazon's business model diversification
Paolo Aversa, Stefan Haefliger, Francesca Hueller, Danielle G. Reza
| Year of publication: |
2021
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|---|---|
| Authors: | Aversa, Paolo ; Haefliger, Stefan ; Hueller, Francesca ; Reza, Danielle Giuliana |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 54.2021, 5, p. 1-22
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| Subject: | Amazon | Business model | Customer complementarities | Demand-side | Digital | Diversification | Integrative business model | Geschäftsmodell | Electronic Commerce | E-commerce | Diversifikation | Online-Handel | Online retailing | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.lrp.2020.101985 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198143