Customer data integration : reaching a single version of the truth
Jill Dyché, Evan Levy
| Year of publication: |
c2006
|
|---|---|
| Authors: | Dyché, Jill |
| Other Persons: | Levy, Evan (contributor) |
| Publisher: |
Hoboken, N.J. : John Wiley & Sons |
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Data Warehouse | Data warehouse | Informationsmanagement | Information management | Unternehmen | Kundendaten | Wirtschaftsinformatik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xxvi, 294 p. ill 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-471-91697-8 ; 978-0-471-91697-0 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013491086