Customer definitions of moral value for retail brands : a qualitative understanding
Yunyi Wei, Kokho (Jason) Sit, Yuksel Ekinci
| Year of publication: |
2024
|
|---|---|
| Authors: | Wei, Yunyi ; Sit, Kokho ; Ekinci, Yuksel |
| Subject: | Brand value | Ethics | Morality | Perceived value | Retail branding | Template analysis | Markenführung | Brand management | Einzelhandel | Retail trade | Ethik | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics | Kundenwert | Customer value | Definition | Soziale Werte | Social values | Firmenimage | Corporate reputation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103697 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462367