Customer empowerment in tourism through consumer centric marketing (CCM)
Outi Niininen; Dimitrios Buhalis; Roger March
Year of publication: |
2007
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Authors: | Niininen, Outi ; Buhalis, Dimitrios ; March, Roger |
Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 10.2007, 3, p. 265-281
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