Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Juanjuan Ou, IpKin Anthony Wong, Catherine Prentice, Matthew Tingchi Liu
| Year of publication: |
2020
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| Authors: | Ou, Juanjuan ; Wong, IpKin Anthony ; Prentice, Catherine ; Liu, Matthew Tingchi |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 2, p. 377-402
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| Subject: | customer engagement | impulsive behavior | loyalty | service environment | brand equity | casino | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Glücksspiel | Gambling | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348019897360 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201373