Customer engagement and loyalty : a comparative study between service contexts
Year of publication: |
April-June 2016
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Authors: | Fernandes, Teresa ; Esteves, Fabia |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 2, p. 125-139
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Subject: | Customer engagement | customer loyalty | propensity to engage | services | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
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