Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Year of publication: |
2023
|
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Authors: | Taylor, Alex ; Carlson, Jamie ; Liao, Yi-Chuan ; Rahman, Mohammad M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-12
|
Subject: | Curvilinear | Customer engagement | Innovativeness | Interactivity | Sharing behaviors | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
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